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AI & VoiceBeginner

Setting Up Your AI Persona, Business Hours, and Message Templates

F
FrontOrbit Team·Customer Success
7 min read

Quick Answer: FrontOrbit's Personalization hub is available in Settings → Personalization during the Testing and Active phases. It has 8 tabs: Business Info, Business Hours, Services, AI Persona, FAQ, Message Templates, Booking, and Voice AI. Changes save independently per tab and take effect immediately — no downtime or container rebuild required.

When Can You Access Personalization?

Personalization is unlocked once your account transitions to the Testing phase (after our team completes the 48-hour setup). During the 72-hour testing window, personalizing your AI is your primary task.

Navigate to it from the dashboard sidebar: Settings → Personalization.


Tab 1: Business Info

This is the ground truth your AI uses in every conversation. Keep it current.

FieldPurposeExample
Business NameHow the AI refers to your business"Serenity Aesthetic Studio"
IndustryVertical-specific AI behavior tuningMedSpa
Contact PhoneAI provides this when asked+1 (555) 123-4567
Google Review URLAI sends this for review requestshttps://g.page/r/...

Getting your Google Review link: Go to Google Business Profile, select your business, click Share Review Link in the Get more reviews section. Paste the short link here.


Tab 2: Business Hours

Business Hours controls when your AI treats the business as "open" for booking purposes. The AI uses these to contextualize booking requests:

Customer: "Can I book for tonight at 9 PM?"
AI (if 9 PM is outside hours): "We're open Monday through Saturday, 9 AM to 7 PM. The earliest I can book you is tomorrow at 9 AM — would that work?"

How to set hours:

  • Toggle each day's checkbox to mark it as open or closed
  • Set open and close times using the time pickers
  • Common service business schedule: Mon–Fri 9:00–19:00, Sat 9:00–17:00, Sun closed

Public holidays: FrontOrbit doesn't currently auto-block public holidays. For a holiday, manually set that day's hours to "Closed" at the start of the week, or enable the AI Pause feature if you're entirely closed.


Tab 3: Services

Your services catalogue is the single most important training data for your AI. Every service entry includes:

  • Name — Exactly as customers know it (e.g., "Botox — 1 Area" not "BTXS")
  • Duration — In minutes (used for booking slot calculation)
  • Price — In your local currency (no currency symbol — just the number)

Best practices:

  1. List your 10–15 most-requested services — not every variation
  2. Use names customers actually say, not internal codes
  3. Be specific: "Botox — 1 Area (£150, 30 min)" is better than "Botox (call for pricing)"
  4. If pricing is variable, enter a starting price and add an FAQ: "Botox pricing starts at £150 for 1 area..."

To add a service, click + Add Service, fill in the row, and click Save Services.


Tab 4: AI Persona

This defines your AI's identity and conversational style:

Assistant Name

What the AI calls itself in conversations. Pick something:

  • That fits your brand (luxury brands → "Aria," "Nova," "Celeste")
  • Easy to say aloud (for Voice AI calls)
  • Not a generic name like "Bot" or "Assistant"

Conversational Tone

Affects word choice, sentence structure, and warmth level across all AI responses:

ToneStyleIdeal For
Warm & Friendly"Of course! I'd love to help..."Beauty, Wellness, Lifestyle
Professional & Formal"Certainly. I can confirm..."Medical, Legal, Financial
Casual & Upbeat"Absolutely! Let's get you booked 🎉"Salons, Fitness, Gen-Z brands

Custom System Prompt

Advanced users can override the auto-generated AI instructions. Leave blank unless you have specific requirements.

Example custom instructions:

Always introduce yourself as "Aria from Serenity" on first contact.
Never discuss prices in the first message — always ask about the customer's goals first.
If asked about a competitor, say "We focus on delivering the best results for our clients."
All responses must be under 150 words.

Tab 5: FAQ / Knowledge Base

Add question-answer pairs to train your AI on business-specific knowledge. The AI retrieves the most relevant FAQ entries before generating each response.

Formatting tips:

  • Write questions exactly as customers ask them (conversational, not formal)
  • Answers should be 1–4 sentences — concise but complete
  • Include specific details (prices, names, policies) rather than vague references

High-value FAQs for service businesses:

QuestionWhy It Matters
"Do you have parking?"Asked by nearly every first-time visitor
"What's included in [your top service]?"Prevents booking misunderstandings
"Do you offer payment plans / financing?"Critical for high-ticket treatments
"What should I avoid before my treatment?"Pre-care instructions
"How long do results last?"Manages expectations, reduces complaints
"Do you have a loyalty programme?"Increases rebooking rate
"Is there a referral programme?"Drives word-of-mouth

Aim for at least 15 FAQs before going live.


Tab 6: Message Templates

Customize the templates your AI uses for proactive outreach:

WhatsApp Review Request Template

Sent to customers after their appointment to request a Google review. Variables available:

  • {customer_name} — customer's first name
  • {business_name} — your business name
  • {review_link} — your Google Review URL

Example:

Hi {customer_name}! Hope you loved your experience at {business_name} today 🌟

If you have a moment, we'd be so grateful for a quick Google review — it really helps us grow:
{review_link}

Thank you for choosing us! 💛

Instagram DM Auto-Reply Template

The first message sent when a new customer DMs your Instagram for the first time.

Example:

Hi! 👋 Thanks for reaching out to {business_name}. I'm {persona_name}, your virtual assistant.

I can help you with bookings, service info, pricing, and availability. What can I do for you today?

Tab 7: Booking Preferences

SettingRecommended ValueNotes
Booking URLYour Calendly/Acuity linkUsed when direct calendar isn't connected
Lead Time (hours)24Minimum advance booking notice
Cancellation Policy"24 hours notice required"AI quotes this verbatim

Tab 8: Voice AI Preferences

Select the voice for your phone AI receptionist. Changes are applied by our team within 24 hours — email [email protected] to expedite urgent changes.


Frequently Asked Questions

Q: How quickly do personalization changes take effect? Most changes (FAQ, services, templates, hours) take effect immediately — the AI uses your latest settings on the very next message. Voice AI changes take up to 24 hours as they require our team to update the Vapi configuration.

Q: Can I have a different AI persona for different channels (e.g., more casual on Instagram, formal on phone)? Currently, one persona applies across all channels. Per-channel persona is on the product roadmap.

Q: The FAQ I added isn't being used by the AI. Why? Ensure the question is phrased similarly to how customers actually ask it. Exact wording helps — add multiple variations of the same question as separate entries if customers phrase it differently.

Q: Can I export my services catalogue or FAQ to edit in bulk? Not yet — bulk CSV import/export for services and FAQs is on the roadmap. For now, edit via the interface or contact support for bulk data migration assistance.